Vertical Go to Market.Advisor

Location SG-Singapore | CN-Shanghai
Job ID
Darcy Wee
Employment Type
Employee (Full-time)
Position Level


The primary purpose of the Solutions Marketing Advisor is to promote Zebra’s products and solutions in the Transportation and Logistics, warehousing and critical field services industry segments, utilizing customer pain points and focusing on customer use cases. In collaboration with various regional and global marketing stake holders, will orchestrate go-to-market planning, strategy and execution across marketing, product, vertical, key audiences and sales. The position serves to create scale and promote best practices and works with dedicated marketing resources on strategic account planning and services, as well as driving industry-changing initiatives.


Lead development of regional go to market strategies along with vertical sales leadership, including reputation, demand creation, sales / channel enablement and market intelligence tactics.

  • Contribute to global solutions marketing strategy to ensure regional view is correctly represented in upstream global marketing efforts
  • Orchestrate across multiple marketing functions, sales, business intelligence, strategy and services to successfully execute against the annual regional vertical go to market strategy.
  • Accountable for overarching ‘storytelling’ and content development, particularly high value call to action assets for thought leadership, lead generation and account-based marketing programs.
  • Build & nurture a thought leadership program that contributes to reputation and customer reference pipeline to support sales.
  • Comprehensive regional go to market plan – annual, quarterly Solution pipeline, revenue – marketing influenced & driven successful seller adoption of enablement material.
  • Thought leadership/Reputation, Customer Reference Pipeline
  • Serve as a subject matter expert where required for T&L, Warehousing and Supply chain while representing Zebra at external events
  • Carry out Executive Briefings at our Zebra Experience Center to Customers and Partners
  • Serve as regional subject matter expert for critical field services while representing Zebra at external events
  • Support PR activities with content as well as acting as SME
  • Management of budgets in accordance with directives as set out by finance department
  • Support with large regional events where required


    • BA/BS degree in relatable field. Preferred Work Experience (years):
    • 8+ years in marketing
    • Key Skills and Competencies:
      • Strategic Thinking and converting strategy into execution Organizational Agility: Matrix, direct and indirect management Exceptional Influencing Skills
      • Commercial and financial acumen
      • Partnership skills with sales senior management
      • People Development/Management/Change Management
      • Drive results and execution through a virtual team
      • Ability to technically understand how products fit in to create and deliver a solution
      • Excellent presentation, public speaking & communication skills
      • Staff management
      • Budget management – planning, forecasting, etc. Understanding of complex business go to market models
      • Fluent in English and Mandarin
      • Available to attend scheduled APAC late night calls to liaise with North American and European counterparts
      • Able to travel internationally (when permitted) for meetings and events – approximately 5% of time

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