Manager Channel Marketing

Location SG-Singapore
Job ID
Ayden Oh
Position Level


At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.

We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.

Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you’ll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.

Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.


The Channel Marketing Manager will work closely with the Distribution Channel Sales team in support of sales, distribution partners sub-distribution partners and Channel partners in the planning and executing of marketing plans and programs that increase Zebra market share. Will directly work with and direct programs with the contracted BDMs within the distribution partners that cover the regional market and develop and execute aligned channel marketing plans with targeted partners to address business/marketing challenges. This position will also own the development of annual business/marketing plans through collaborative planning processes aligned with Zebra’s go-to-market initiatives with the
unique strengths of each distributor and deliver a plan with clear goals, objectives and metrics.




• Strategize and align on the marketing initiatives with the DCAMs (Distribution Channel Account Managers), Channel Sales Managers and BDMs.
• Execute marketing and enablement plans for all distribution, sub-distribution, and Channel partners utilizing a combination of MDF/COOP and Program Spend in the most effective manner that is aligned with established priorities and plans; Manage the yearly budget allocation
• Develop and maintain the overall Distribution, Sub-Distribution and Channel marketing plans and programs for channel partners.
• Monitor, measure and report plan performance against objectives to determine ROI
• Lead product launch planning across the portfolio for the partners, channel sales team, aggregating information and plans by segment
• Represent distribution channel marketing in planning sessions, reviews and events as required
• Provide and lead marketing support for distribution marketing initiatives including event planning, content creation and communication
• Manage, train and keep track of all partner activities managed through the program tool Vistex.

Manage and approve all projects and budget
• Deliver value-add as a strategic partner to Distribution Sales Management and account teams in alignment with the respective sales and business objectives
• Deliver “Voice of Customer” insight for developing channel and marketing programs and other business needs/requirements
• Identify the most effective and efficient marketing solution to address challenge (i.e. create and execute targeted campaigns, field events, executive programs, tradeshows, customer references, industry association events and telemarketing)
• Accelerate go-to-market execution and close partner marketing capabilities gap. Boost partner go-to-market effectiveness and leverage the Marketing Accelerator platform (programs, tools, content) and associated marketing agencies to develop and execute the partner related marketing initiatives
• Proactively and consultatively suggest potential marketing approaches to grow and accelerate revenue generation; Facilitate better decision making together with the channel account manager and partner

• Collaborate with peers in the broader marketing organization to ensure a level of consistency is maintained with all market-facing activities
• Educate the channel current promotions, product releases and programs as needed
• Optimize and align investments with best-practices; Monitor and report performance metrics
• Expand account penetration by establishing relationships in management, marketing and sales
• Contribute to regional and global marketing strategy development to ensure alignment and readiness
• Monitor, measure and report plan performance against objectives to determine ROI
• Design, develop and execute marketing and enablement plans for targeted partners
• Present an overview/status of the activities they are driving and the results they are achieving at a quarterly business review
• Develop comprehensive regional GTM marketing plan with clear goals/objectives
• Marketing performance reporting and quarterly review
• Voice of customer insight and checkpoints
• Business alignment with product/business unit stakeholders



Job Requirements
Preferred Education: Bachelor’s degree or equivalent with business or marketing focus


Preferred Work Experience (years): 10+ years as a marketing strategist in a B-B corporate-based marketing position


Key Skills and Competencies:

• Fluent in English and Mandarin preferred.
• In-depth knowledge of distribution (IT and Value Add) and partner routes-to-market
• Experience transforming business objectives into marketing goals/strategies
• Experience in product, solution and vertical marketing, including integrated campaign development
• Demonstrated ability to drive decisions, deliver results on short timelines, capable of managing multiple priorities in a fast-paced environment
• Understanding of channel GTM readiness and financial health of the channel


Equal Employment Opportunity

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, ancestry, marital status, age, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.

Zebra’s culture is encouraging and collaborative where employees are encouraged to learn and grow together.

Zebra Benefit Package

We offer competitive pay, bonuses, benefits, career/personal growth and work/life programs to ensure that you are empowered to succeed as a member of the Zebra family!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share with Your Network

Need help finding the right job?

We can recommend jobs specifically for you! Click here to join our Zebra Talent Pool.