Product Marketing, Advisor

SG-Singapore
Job ID
44514
Function
Marketing

Overview

The primary purpose of the Product Marketing Manager is to lead development of a product marketing strategy for the Specialty Printing Group, a segment of the whole portfolio and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage in APAC region. Working with a cross-functional team, the incumbent will be responsible for developing, positioning, and messaging go-to-market strategy, sales and partners enablement, and competitive analysis. Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products.

Responsibilities

  • Act as marketing’s single point of contact for Specialty Printing Group, a portion of the company’s overall portfolio in the APAC region to various stakeholders – internal and external.

 

  • Own Product Lifecycle Marketing Management working in alignment with vertical marketing leads, channel marketing managers and field marketing managers based on quarterly business results reported by regional product management team and portfolio-based pipeline reports.

 

  • Accountable for very selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L.

 

  • Drive sales enablement and demand creation programs for portfolio-specific overlay sales teams

 

  • Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.

 

  • Lead regional marketing participation on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.

 

  • Manage promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio

 

  • Comprehensive portfolio-specific regional GTM marketing

 

  • Portfolio pipeline – marketing influenced & driven

 

  • Successful seller adoption of enablement materials

 

  • Voice of customer on behalf of the APAC region into global product marketing team

 

  • Impactful portfolio-specific, cross-vertical initiatives in region

Qualifications

  • Preferred Education: BA/BS degree in relatable field
  • Preferred Work Experience (years): 8+ years of product marketing and/or comparable productmanagement, development experience.

 Key Skills and Competencies:           

 

  • Clarity of thinking & vision – keen prioritization skills
  • Organizational Agility: Matrix, indirect management
  • Influence / Negotiation / Partnership skills with product teams
  • Drive results and execution thru a virtual team, Ability to thrive in matrixed organization environment
  • Ability to technically understand how products fit in to create and deliver a solution
  • APAC: Ability to speak, present, read and write in English and Chinese
  • Excellent presentation & communication skills
  • Demonstrated whole lifecycle product marketing experience, from NPI to EOL
  • Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
  • Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
  • Demonstrated willingness to actively participate with vertical marketing teams

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share with your network